The question of medical spa seo versus medical spa marketing is something I can't answer. I have spent a fair amount of time talking to people who work in the industry and reviewing some of the best places to do it. I have also spoken with individuals in the industry who work on a contract basis for various agencies and who have worked in a variety of industries. From that vantage point, the medical spa and aesthetic marketing are different but not completely dissimilar.
Of course, one of the reasons I am not qualified to answer that question is that I don't know them personally. I can tell you that both my wife and I work in the medical spa industry, for different clients. We are not working in a medical spa because we are "doing it for the love of it," but for the love of the patients we are there to serve. It's an interesting point. These are not faceless people in a room somewhere.
I don't know if the medical spa and aesthetic marketing are really different. I mean, they both provide services or products that are supposed to be of some benefit to people. They're both good companies with good reputations.
What I do know is that the aesthetic marketing business has its advantages. People tend to be very honest with aestheticians when they need a massage or facial treatment. But some clients aren't quite as forthcoming with the medical spa business.
One of the first things I learned when I started in the field was that if someone didn't get well within a short period of getting a massage, they were less likely to take their problem to the doctor. I've heard some horror stories about patients who refused to go to the emergency room because they believed their massage was therapeutic. I believe the term "therapeutic massage" refers to whatever treatment the client is after. But, if you have a bad fever, an allergic reaction, or are concerned about your blood pressure, you will want to consult a doctor.
Another thing I've learned about aesthetics and the medical spa industry is that you can provide the same service without spending as much. There are still people who want a facial, and an aesthetic treatment can still be more economical than a full course of antibiotics, a common practice among many professional spas. It's also very much a process, a series of steps that combine to make the final product.
The medical spa industry is in a different category in terms of branding and marketing, and those two areas are different as well. The biggest differences, though, come from the fact that the aesthetic marketing agency must get people to come in and spend money on the product or service.
In a way, I feel like my time in the medical spa industry helps to explain my thinking about aesthetic marketing. I have had several opportunities to learn and grow from people who are in a position to tell me what's good for me and what's not. Some of my favorite people are the ones who have a vision for the type of body they want.
Appealing to them is easier than appealing to the customer. Many of my clients want me to give them a beautiful body that feels great, but some of them really just want to get out of the office and back to their lives. In those cases, the aesthetic marketing agency has a set of skills to offer.
They understand that not everyone who walks into a medical spa seo wants the same thing. They can meet the customer where they are at and make sure the customer gets exactly what they want.
While it is true that the medical spa industry has its own benefits, the aesthetic marketing industry can also look to the medical spa industry when trying to learn how to market itself. Both have different strengths and weaknesses. These are the kinds of questions that should be asked by everyone in the industry.
Not only can the answers to help you better understand people, they can help you better communicate your goals and objectives. And, yes, they can help you make more money!