Content Services Strategy is something that is increasingly popular, and even those who used to be die-hard SEO freaks do not leave a genre that supports this. Not that SEO is not relevant but it is very effective in the way of public relations.
It gets your opinion, if done properly it makes potential clients or customers as you give them useful content rather than advertising. As you have to engage new people, and professionals are there for a reason. Companies like Impressona can provide you the right content at the right time and engage several audiences at the same time.
Quality content Rules:
Content should not only focus on selling or all about the product and why you're selling or why they should buy it. Content that clearly connects the product or service, also needs to be done in a subtle manner.
Example: You have a customized cookie company and you want to use Content Marketing Service to push it. You may want to give the people who baked some tips and tricks for the next batch of chocolate chip cookies they made and how the gift of the things that can be eaten completely and tell a story about how your grandma used to make cakes and tie in some warm childhood memories.
This is a great medium for Content Services Marketing because you can use a variety of media interests such as copy, images, and video. Using all three will get the site crawled by Google and other search engines twice and will allow viewers to stay engaged, which means they are twice as likely to click on a link and go to a site to purchase after they have read and enjoyed the content they left there with warm feelings and the urge to return.