PPC stands for pay-per-click, and it's a marketing strategy where advertisers pay a company to show their ads on websites that have high traffic. When someone clicks on one of the ads, the advertiser is charged. This type of advertising is often used to promote products or services.
One thing to keep in mind when starting a pay per click advertising agency is that you'll need to set a budget and goals. You'll also need to decide what type of ads you want to run and how much you're willing to spend. Once you have all of this information, you can start creating your own ad campaigns.
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One important factor to consider when running a PPC campaign is your target audience. You'll need to figure out what keywords are most relevant to your business and find websites that are targeting those keywords. You can then create your ads and start bidding on keywords.
Before starting any paid ad campaigns, make sure to set a budget and target market. This will help you determine how much money you can spend on ads and which keywords will be most effective. Further, it’s important to know what your competitors are doing.
Once your campaign is up and running, be sure to monitor it regularly. Make changes as needed based on your results and continue promoting your brand until you reach your desired level of success.