In this information age, when all businesses have taken the Internet as the de-facto medium of business marketing, the importance of online marketing is increasing more than ever.
The success of online marketing depends on how well you can attract visitors to your business website. Most customers these days look for the required products or services through the search engines.
It was found in research that, 86 per cent of all the visitors who come to a business website arrive at your site through Google and Yahoo. These potential customers type into the search box, the products or services they are looking for.
Image Source: Google
They visit the first few pages of the results shown by the search engine for the potential providers. This makes it all the more important for your business website to rank in the first few pages of the SERPs or search engine results pages. This calls for the need for Search Engine Optimization or SEO.
SEO is the process of optimizing your website to make it more search engine friendly so that when your potential customers search for your services, they find your website quickly in the SERPs. SEO involves many technicalities, and you need the help of a professional SEO company to improve your website's visibility.